Custom Web Applications

    Custom web application development for teams that outgrew off-the-shelf

    A custom web application is the right answer when the software you can buy almost fits, and the gap is where your margin lives. We design and build web applications around how your business actually runs: the approvals, the pricing rules, the data that lives in four systems. Discovery first, a clickable prototype before the build, then phased delivery you can stop or steer at each milestone.

    Signs this is the right fit

    Spreadsheets are running production

    A workbook nobody dares touch holds the pricing, the schedule or the approvals. It breaks when two people open it and it cannot be audited.

    Your SaaS almost fits

    You are paying per seat for a platform that covers seventy percent of the process, then patching the rest with exports, email and manual re-entry.

    The same data is typed twice

    Information moves between CRM, ERP, finance and the website by copy and paste, so the numbers disagree and someone reconciles them every week.

    A previous build stalled

    An agency delivered something nobody uses, or the code cannot be handed to another team. You want ownership, documentation and a way out.

    What we build

    Operations applications: scheduling, approvals, capacity, job tracking
    Quoting, pricing and configuration tools with your real rules encoded
    Authenticated customer, partner and supplier portals
    Internal dashboards and reporting over live business data
    Data layers and APIs that connect CRM, ERP and finance systems
    Document generation: quotes, contracts, invoices, compliance packs
    Role-based access, audit trails and row-level data policies
    AI-assisted steps such as extraction and drafting, with human approval

    How the engagement runs

    01

    Discovery workshop

    We map the process end to end, the systems involved and the decisions that actually cost time. You leave with a scope and a milestone plan, not a guess.

    02

    Interactive prototype

    A clickable application your team can use and react to before integration work begins, so scope arguments happen on screen instead of in code.

    03

    Phased build

    Delivered on 30/40/30 milestones. The core workflow ships first and goes into real use, then integrations and secondary flows follow.

    04

    Handover & support

    You own the code and the documentation. An optional managed plan covers monitoring, iteration and small changes after launch.

    Frequently asked questions

    Talk it through with Kris Carey, CEO and Head of Technology

    A 30-minute scoping call covering your current process, systems and constraints, directly with our founder. No commitment.